Ty Montague: Lead by Purpose

In this episode of Championship Leadership, we are honored to interview Ty Montague, Co-Founder and CEO of Co: Collective – a growth accelerator company that works with leadership teams to develop purpose-led business strategy and to implement that strategy through innovation in the customer experience. He will share his journey that started out as a Professional Business Storyteller for 20 years in Advertising Business. Years later, he eventually jumped out of that business and started Co: Collective company with the vision of helping leadership teams define and align their higher purpose.

After the gratifying success of his company, Ty Montague reveals that he is still on his journey to help bold companies and bold leaders define a truly ambitious transformational purpose. These and more!

Watch this episode and learn more about Ty Montague’s incredible story!!

In This Episode:

[0:42] What does Championship Leadership mean to Ty?

[1:46] Who is Ty Montague, and what brought him to where he is today?

[8:40] Leaders that have influenced him.

[12:37] His vision, future plans, and the impact he wants to make.

[17:43] Episode takeaways.

Important Quotes:

“All of us want to be a part of something that is bigger than ourselves, greater than we are.”

“You’re best served if you’ve defined your own purpose.”

“The connection between word and deed will restore trust.”

“Becoming a purpose-led business is a journey. It’s not a thing that can happen overnight.”

“Real change takes time.”

“Don’t be impatient with yourself.” 

About The Guest:

Ty Montague is co:founder and CEO of New York-based co:collective. co: is a growth accelerator that works with leadership teams to develop purpose-led business strategy and to implement that strategy through innovation in the customer experience. Founded in 2010, the co: team has been fortunate to work with some of the most inspiring and progressive organizations and business leaders in the world, including Google, YouTube, Providence St Joseph’s Health, IBM, MetLife, PUMA, Microsoft, the ACLU, MOMA, Infiniti, Capital One, and Timberland.

In a previous career in the advertising business, Ty was also an agent of positive change. As Co-President & Chief Creative Officer of J Walter Thompson North America, Ty and his business partner, Rosemarie Ryan, helped lead a 5-year transformation of that company. This effort culminated in JWT being named Adweek magazine’s 2009 Global Agency of the Year – the first award of its kind for JWT and its parent company, WPP. Before that, Ty launched and helped build the New York office of Bartle Bogle Hegarty, ran the New York office of Wieden + Kennedy, and worked at the New York office of Chiat Day. Over a 15-year period, Ty was fortunate to work with a blue-chip roster of companies including Nike, Ford, Mercedes-Benz, Coca-Cola, JetBlue, DIAGEO, Unilever and ESPN to name a few.

Ty is an author and frequent speaker on the topics of innovation, business transformation, and the power of story. His first book, True Story: How to Combine Story and Action to Transform Your Business, was published in 2013 by the Harvard Business Press.

Ty has been named one of the 50 most influential creative people of the past 20 years by Creativity Magazine, as well as one of the Top Ten Creative Minds in business by Fast Company magazine. Ty currently serves on the Board of Directors of the VCU Brandcenter.





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