Quitting Just Isn’t An Option

You can program yourself to become ruthlessly committed. And it’s easier than you may think. 

As some of you may know, I participated in the SEALFIT Kokoro event a few years ago. For those of you who have no idea what Kokoro is, or what SEALFIT is, it’s a 50-hour crucible put on by Mark Divine. The coaches are former Navy SEALs. And it is one of the most difficult, if not the most difficult, crucibles non-military personnel can participate in.

Of the 50 who registered for the event, 28 showed up, and nine actually completed it.

It was challenging, to say the least. Physically and definitely mentally, as well. You really have to be in a good place physically, mentally, and emotionally to accomplish something like this. I hear a lot of people talk about defining your “why,” and “why” you’re doing this. But I really looked at it from a standpoint of “Just don’t quit. Quitting is not an option.”

It reminded me of when I was in the Army National Guard. I went through some pretty physically and mentally challenging experiences during my military experience, basic training, and boot camp. Nothing like Kokoro, but similar enough that it reminded me of that event.

Just thinking back to when I showed up for basic training—even that first day—I knew quitting wasn’t an option. I went; it was hard; it was difficult. There were some long and grueling challenging days. There were some moments where I really didn’t want to be there, but it was never an option to say, “Hey, this isn’t for me, I’m out of here.”

That was really how I took on Kokoro, and I can honestly say that quitting never entered my mind at any point during the 52 hours that we were there, because I had made a commitment before I even got there that quitting was never, ever an option.

This is a mentality that I have had for years. And it doesn’t just apply to physical activities or extreme athletic events. This mindset applies to every aspect of my business and life. If I’m getting ready to take on a project, or if I’m facing something in life that is going to be difficult, I tell myself beforehand that quitting is NOT an option.

If I go into the project or situation having already made the decision that quitting isn’t even on the table, it makes me ruthlessly committed to accomplishing my goals. And you can do this, too.

The next time you’re facing a difficult situation, whether at the gym, home or in your work/business, decide that quitting isn’t an option, no matter what. Keep that thought in your mind. Repeat it over and over if you need to. Write it on a Post-it note and hang it where you can see it every day. Whatever you need to do to take your goal from a conscious choice to a part of your core programming, do it.

It won’t make what you’re facing easier, but it WILL give you the mentality to be ruthlessly committed, no matter what it is you’re dealing with. And that will lead you to true success in every area of your life.

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Photo by Joshua Earle on Unsplash