Michael Theodor: Pioneer in the Industry of Organic Products

Michael Theodor’s unique background led him to becoming a leader in the Canadian organic and natural product industry. Born into a business family in the US, Michael learned from an early age from his father, a specialty food distributor, about service, accountability and customer loyalty. In the days before cell phones, internet, fax machines or any of the technology we take for granted now, Theodor’s family business had to ship orders for carnivals and circuses to an empty lot, in a city or state far away, and it had to arrive on a specific day before the show rolled into town! All of these skills and disciplines had a strong impact on Michael. In the late 60’s, when values and lifestyles were changing, Theodor learned about nutrition, raw foods, yoga, meditation and much more. This led to his interest in organic products and when arriving in Canada in the early 70’s his vision for selling organic products turned into a budding business opportunity.In 1980 he started Michael Theodor Brokerage, Inc, Canada’s first organic and natural products brokerage company. ”MTB” launched many of the industry’s biggest brands throughout the years in Canada like Rice Dream Beverage, Silk, Jason Natural Cosmetics, Natrol, Avalon, Yogi Tea, Green and Blacks Organic Chocolate, Nature’s Plus Supplements and many more, including the first PC Organic product launched by Loblaw’s in 1987.