Michael Theodor: Pioneer in the Industry of Organic Products

In this episode of Championship Leadership, we are honored to interview Michael Theodor, a founder of MTB (Michael Theodor Brokerage Inc.) Canada’s First Organic and Natural Products Brokerage Company and Founder of MT Consulting Services. He will tell his incredible journey of how he started his business as the first organic and natural broker in Canada and how he was able to step up in an industry where it is extremely small and has very little training. He will also share how his father influence his good background ethic and how he was able to apply it on his own.

Now, Michael Theodor had formed Consulting Service that aims to cater industry consulting services to clients for organic foods and commodities. These and more!
Tune in to this episode!!

In This Episode:

[1:25] What does Championship Leadership mean to Michael Theodor?

[4:29] Who is Michael Theodor, and what brought him to where he is today?

[12:01] Leaders that have influenced him.

[15:00] His vision, future plans, and the impact he wants to make.

[23:25] Episode takeaways.

Important Quotes:

“Sometimes you take the risk and you come out okay, sometimes you are not sure.”

About The Guest:

Michael Theodor’s unique background led him to becoming a leader in the Canadian organic and natural product industry. Born into a business family in the US, Michael learned from an early age from his father, a specialty food distributor, about service, accountability and customer loyalty. In the days before cell phones, internet, fax machines or any of the technology we take for granted now, Theodor’s family business had to ship orders for carnivals and circuses to an empty lot, in a city or state far away, and it had to arrive on a specific day before the show rolled into town! All of these skills and disciplines had a strong impact on Michael. In the late 60’s, when values and lifestyles were changing, Theodor learned about nutrition, raw foods, yoga, meditation and much more. This led to his interest in organic products and when arriving in Canada in the early 70’s his vision for selling organic products turned into a budding business opportunity.In 1980 he started Michael Theodor Brokerage, Inc, Canada’s first organic and natural products brokerage company. ”MTB” launched many of the industry’s biggest brands throughout the years in Canada like Rice Dream Beverage, Silk, Jason Natural Cosmetics, Natrol, Avalon, Yogi Tea, Green and Blacks Organic Chocolate, Nature’s Plus Supplements and many more, including the first PC Organic product launched by Loblaw’s in 1987.




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