Michael Serwa: From Good to Amazing

In this episode of Championship Leadership, we interviewed Michael Serwa; one of the highest paid personal coaches in the UK and the author of From Good to Amazing: No-Bullshit Tips for The Life You Always Wanted. Growing up poor in Poland, Michael decided to quit school at 17 and went to London with no money and hardly speaking any English. After a few years working in fashion retail, at the age of 28 he gave in to his calling and went on to became one of the most successful coaches for the elite.

Tune in to this episode!!!

In This Episode:

[2:07] What does Championship Leadership mean to Michael?
[7:38] Who is Michael Serwa and what brought him to where he is today?
[18:36] Leaders that have influenced him. 
[31:27] Episode takeaways.

Important Quotes:

“To be a great leader is just as hard as being a great parent, it’s about trying to be firm, fair and friendly all at the same time.”

“I had conviction within myself, that one way or another I will create a great life for myself.”

“You’re gonna be thinking anyway, you might as well think big.”

“I know who I am and I make a point of making sure that I show up from that authentic place.”

About The Guest:

Michael Serwa – My goal in life is to do well by doing good.

In my coaching, I relish creating an environment where great people get more out of themselves, where they become more of who they really are. I’m the whetstone that sharpens them so they can slice through anything.

A journalist once asked me: ‘What makes you qualified to be a coach?’ For starters, I’ve built a 10 out of 10 life for myself, one that suits me perfectly.

I grew up poor. Came to London at 22 with no money (by bus for 27 hours because I couldn’t afford a plane ticket), no formal education, and barely speaking any English. I spent the first six years working in fashion retail, which I found uninspiring to say the least. When I set up my coaching practice at 28, I was £5k in credit card debt. For the first 26 years of my life, I was useless with women. And for most of my life, I was in okay shape at best.

Now I do what I love with the people I love. I live in a penthouse overlooking the biggest landmarks of my favourite city in the world, and there is absolutely nothing (within reason) that I cannot afford. I couldn’t possibly be happier with my dating life. When I travel, I stay in the best hotels and eat at the best restaurants everywhere I go. I’m in the best shape of my life.

When I say ‘You can have it all’, I’m speaking from experience, not just repeating a fancy catchphrase.

I see no limits, no obstacles, I see everything as possible. I believe that I can be anyone, have anything, and be with anyone I want. I also believe that you can have all of this too, and more, if you’re only willing to do the work.

Between 2011 and 2020, I’ve spent around 10,000 hours mastering the craft of coaching, working with 25 – 30 clients at any given time and close to 500 in total. I’ve also spoken at around 250 events on a wide variety of personal development and business topics, I’ve written a book and 100 articles. Now I devote all my time to coaching around 10 extraordinary people at the time, focusing on the depth of my work rather than its width. I absolutely believe in coaching. Over the years, I’ve seen the profound effects it has had on my clients, other coaches’ clients, as well as experiencing it myself.

I’ve been interviewed on a number of TV channels, including the BBC and Sky News, and a number of radio stations and podcasts. I’ve appeared on Eamonn & Ruth: How The Other Half Lives, Made in Chelsea and in the world’s first full-length coaching documentary Leap. I’ve also been interviewed by – or written for (print and/ or online) – Forbes, The Times, The Observer, Mayfair Magazine, City A.M., Spear’s, GQ, The Guardian, The TelegraphCity MattersSquare MileLuxury London, Evening Standard, MetroArabian Business Magazine, Portfolio Magazine, and Luxury Lifestyle Magazine.

I’ve been included in the prestigious Spear’s 500 (a ‘Who’s Who’ directory of key players in the UK’s wealth management community and a ‘must have’ reference guide by family offices and HNW families) every year since 2017, and featured on The Telegraph’s list in the ‘Best Life Coach’ category.







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