Josh Landan: Compete, Disrupt and Continue to Perform at Highest Level

What motivates you to pursue success? And is money really everything?

In this series of Championship Leadership, we sat down with Josh Landan, a Filmmaker, Beverage Entrepreneur, and Founder of Saint Archer and Ashland Hard Seltzer, as he answers some of the frequently asked questions of how to build a business off the ground right and the secret to his successful venture.

After selling his business (Saint Archer) to Miller-Coors in 2015, Josh Landan is now taking on a new role as he leads up Ashland Seltzer to a new level of marketing and offers people a unique taste of the beverage.

Tune in to this episode and learn more about his journey!!!

In This Episode:

[4:18] What does Championship Leadership mean to Josh?
[5:24] Who is Josh Landan and what brought him to where he is today?
[6:39] His experience as a Filmmaker.
[17:10] Saint Archer
[18:40] Leaders that have influenced him.
[22:10] His vision, future plans, and the impact he wants to make.
[24:23] A turning point inside of his life.
[27:53] Episode takeaways.

Important Quotes:

“The motivator for me is to compete, to disrupt and continue to perform at the highest level.”

“I am a constant work in progress.”

“People can feel it when you are all in.”

“It is all about how hard you want to work and how creative you can be to make you successful, it’s really all on you.”

“Take all of the ego and everything out of it.”

“You are not going to let anybody else who is competing with you outwork you.”

“When you have that kind of humility, then you can go out and attract the best talent that shares your vision to work with you.”

About The Guest:

Josh Landan is quickly becoming a powerhouse in the alcohol industry. He sold his first business, St. Archer Brewing, to Coors for $100 million. Shortly after, he said no to a hefty offer from Anhueser-Busch for Ashland, an 11-month old business at the time. Now, he has created his own holding company, Wings and Arrow, to house four brands in 2022, including Ashland Hard Seltzer and most recently, Villager Spirits, a variety of mixed cocktails.

Josh is actually a serial entrepreneur and self-taught genius at capital raising, with investors like Ben Roethlisberger (Pittsburgh Steelers QB), Mark Hoppus (Blink 182), actor Adam Devine, Howie Roseman (VP of the Philadelphia Eagles), Lauryn Bosstick (The Skinny Confidential), among several others.

A few notable achievements:

  • Josh has raised over $53 million to date for his numerous businesses, without a venture capitalist or institutional money

  • He was given a hefty offer from Anhueser-Busch after only 11 months of building Ashland Hard Seltzer

  • He sold his first business to Coors for $100 million

  • He started out as an action sports filmmaker––and almost signed with the Creative Artists Agency before starting St. Archer. 



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