Dr. Lauren Tucker: Let’s Do What Matters

In this episode of Championship Leadership, we are highly honored to interview Dr. Lauren Tucker, a founder and CEO of Do What Matters – a strategic management consultancy designed to help organizations and people leaders to go beyond DEI to discover, practice, and implement transformative talent management solutions for the 21st-century knowledge, information, and service-driven economy.

After the tragic murder of George Floyd, Dr. Tucker decided that something has to do about it and with the help of her years of experience in an advertising agency she was able to establish an organization that helps companies intentionally and focuses on inclusion management that drives growth and impact thus the creation of Do  What Matters.

Today, Dr. Lauren Tucker is sharing her expertise and doing the hard yards in transforming corporate culture, one organization at a time.

Listen to her journey!

In This Episode:

[1:04] What does Championship Leadership mean to Dr. Lauren?

[4:00] Who is Dr. Lauren Tucker and what brought her to where she is today?

[24:09] Leaders that have influenced her.

[28:06] A turning point in her life.

[31:54] Episode takeaways.

Important Quotes:

“We need champions, and those are the people that get in the game and help us when it requires sometimes social capital, cultural capital, political capital, and even financial capital.”

“Champions are the folks that get in there, and they make the plays, they make the way, run and make the goal, and then they step aside and allow you to enjoy that success.”

“My relentless optimism has oftentimes crashed into ruthless reality.”

“What we have found is that when people have the opportunity to work at great places with great jobs they won’t focus on the money.”

“We should all be learning. We should all be on that lifelong learning journey.”

About The Guest:

Dr. Lauren Tucker combines her extensive experience in DEI, data science, and relationship marketing to help clients build inclusive, positive employee relationships in a multicultural, transcultural, and global world. 

Frustrated with the myopic and transactional approaches of legacy DEI and talent management programs, Dr. Tucker designed Do What Matters to put inclusion first by addressing the operational inefficiencies and broken communications that turn off great talent, especially women, people of color, LGBTQ+, and those with disabilities. 

“The 20th century was the century of talent abuse and those who came of professional age in those days were basically raised by wolves. As a result, people leaders and managers across the globe have failed to manage humans with the respect and care they deserve. The inclusion challenge facing today’s leaders goes way beyond DEI. Remote work, an increasingly multicultural market, and the expectations of activist employees mean people leaders will need to master the principles of inclusion to create the rich talent portfolios required to achieve and sustain growth in the 21st century. Making employees feel safe, valued, heard, and productive is just the beginning.” 

An entrepreneur with a history of leadership, research, practice and activism in race, ethnicity, and gender, Dr. Tucker is an honorary research fellow at the School of Mass Communication Research Center at the University of Wisconsin, where she received her doctorate. She has worked at some of the world’s most renowned advertising agencies, including Leo Burnett, Burrell Communications, and the Martin Agency and is also co-founder of Indivisible Chicago, a progressive political organization dedicated to making civic activism easy, accessible and impactful.

Dr. Tucker is available for speaking engagements and keynotes on inclusion, equity, diversity, talent management, and leadership.




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