In this episode of Championship Leadership, we interviewed Dan Russell, a Founder of marketing think tank Vivid Labs and Author of Snake Oil,- a modern-day handbook for business leaders trying to handle the chaos of modern marketing. He will share his journey as a young Finance Graduate that started his marketing agency at age 23 and continue to navigate digital marketing through scientific research to generate profit.
With his years of experience in the marketing world, Dan Russell wants to share his knowledge and democratize access to high-quality marketing information for business owners, thus the creation of his masterpiece book Snake Oil. With so many variables to consider in marketing, the book is a great help to entrepreneurs who want to understand why the marketing industry is the way it is and teach us how to navigate the minefield and come out to become better marketer.
Do you want to know how to penetrate the marketing ecosystem?
Tune in to this episode!
In This Episode:
[1:52] What does Championship Leadership mean to Dan?
[4:48] Who is Dan Russell and what brought him to where he is today?
11:36] Snake Oil Book
[14:40] Leaders that have influenced him.
[12:21] His vision, future plans, and the impact he wants to make.
[25:17] A turning point inside of her life.
[33:38] Episode takeaways.
“Championship Leadership is being a steward for the people who are following you and who rely on you.”
“I’d rather make a one hundred thousand dollars mistake than a ten million dollar mistake.”
“There are two scenarios. You’ve burned it down, or you have found another solution.”
About The Guest:
When I was 23, I started Vivid Labs as a marketing agency. We spent eight years running hundreds of campaigns and thousands of split tests. All told, we unlocked over $50,000,000 in revenue for our clients.
We were able to do that by focusing on the right balance of art and science in the marketing we created.
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