Damon Burton: Clear Your Conscience, Be Transparent

By Evan Johnson | March 20, 2020

In this episode of the Championship Leadership podcast, Damon Burton talks about his experience building his business SEO National, the experimentation and decisions he made and the importance being transparent on what you can offer.

In This Episode:

[2:43] What does championship leadership mean to Damon?
[5:06] What brought Dean to where he is today?
[8:27] Experimentation
[10:15] Leaders that have influenced Damon.
[13:53] Damon’s vision, future plans and impact he wants to make.
[17:33] A turning point inside of Damon’s life.
[23:11] Episode takeaways.

Important Quotes:

“Be clear on what you can offer.”

“Find your area of expertise and continue to craft that.”

About The Guest:

Growing up lower-middle class as the oldest of seven, and after spending seven years on-air in radio in Salt Lake City, Utah, Damon Burton founded an internationally successful search engine optimization agency.

Since establishing SEO National in 2007, this husband and father of three has been featured on Forbes, Entrepreneur, BuzzFeed, USA Weekly, spoken at conferences, and has optimized websites for INC5000 companies, NBA teams, and businesses featured on Shark Tank.

In addition to his SEO experience, in 2018 he took his unique experiences in radio, marketing, and having a portfolio of successful entrepreneurs that he’s worked to create the Learning From Others podcast. This podcast has provided a unique platform for business owners and budding entrepreneurs to learn from Damon’s guests; the best in a variety of professional industries.

Damon also wrote a book on SEO in 2019 that is pending publication.