Buddy Rushing: Unlock Financial Freedom for Veterans

In this episode of Championship Leadership, we sit down with Buddy Rushing, CEO of White Feather Investments and founder of Veterans for Financial Freedom. He generously shares his compelling journey from a challenging background to achieving success in various businesses. Buddy’s story is a source of pure inspiration. We will delve into the unique dynamics of military versus civilian leadership, placing a special emphasis on the role of compassion.

Discover Buddy’s latest venture, White Feather, where he empowers military veterans in real estate investing. It’s not just about investments; it’s about unlocking financial freedom and fostering a positive community impact.

Don’t miss this episode – it’s a leadership masterclass, a guide through adversity, and a celebration of compassion and mentorship.


In This Episode:

[3:45] What is Championship Leadership mean to Buddy Rushing?

[5:57] Who is Buddy Rushing, and what brought him to where he is today?

[18:23] Leaders that have influenced him.

[24:18] His vision, future plans, and the impact he wants to make.

[28:42] Turning point of his life.


About the Guest

I grew up in East Tennessee, the youngest of five. My parents worked tirelessly, but something I realized later in life is that very few people pass along financial fundamentals or the mindset of the wealthy. We lived in poverty, relying on food stamps and WIC, and discussing money was forbidden; it was deemed a taboo subject. The cultural mindset portrayed rich people as evil and untrustworthy.

Growing up, poverty was my reality. I received one food stamp a month as my allowance, and I vividly remember each grocery shopping trip with my mom. We would load up on government-sponsored items, but when it came to the things we had to pay for, we never bought everything in the cart. We’d hit a point where we were out of money, and I’d help my mom put items back. It seemed normal until I got older and realized it wasn’t the case for everyone.

Living a simple and hard life taught me valuable lessons in resilience and ingenuity. Figuring out creative ways to make things happen when money was scarce became second nature. However, there was also a lot of pain associated with growing up in poverty. Physical injuries were treated at home due to lack of access to healthcare, and dental issues were common because hygiene wasn’t a priority.

My dad, despite working hard, struggled to keep a job and battled severe drinking problems, leading to anger and violence in our household. Growing up in such an environment taught me to protect myself and instilled a deep sense of distrust in people—a trait I had to work hard to overcome.

Despite the challenges, my upbringing armed me with skills that proved useful when I joined the Marine Corps. The ability to navigate violence and the necessity to protect oneself became essential during deployments to places like Afghanistan. While I would never wish my childhood on my own children, I couldn’t change it. All I could do was extract the lessons and strive to create a better life for myself.


Important Quotes:

“Because people who have a heart of service. If you help build financial freedom, they’ll continue to serve.”

“The goal is to to educate and empower these veterans and their families.”

“You need to educate yourself. You gotta get the knowledge right.”


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